Download e-book for kindle: A new rhetoric: Essays on using the internet to communicate by Mr R E Stewart

By Mr R E Stewart

ISBN-10: 1517010691

ISBN-13: 9781517010690

The essays during this ebook study where of electronic communications or "rhetoric" in glossy tradition. They recommend that, just like the printing revolution ahead of it, the web is shaping tectonic cultural circulate, yet is presently stuck among conventional technocratic methods of considering, and the extra unpredictable terrain of human behaviour.

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Additional info for A new rhetoric: Essays on using the internet to communicate

Sample text

Its ultimate explanation leads back to something much more visceral, primitive and attention-grabbing: the nature of power. Politics These kind of changes, if at all probable, will not come about because a small cabal of individuals decide to let them happen. They will come about because the technology empowers people in new ways, giving them the freedom to participate or have a much more active stake in the world that is immediately around them. In the world of publishing, the internet has the potential to channel new voices and so challenge a monocentric imbalance in the public zeitgeist.

Some of this often feels like it challenges power with more power. It is assertive, even aggressive, designed as much to subvert, satirise, challenge or topple the perspective of an especially thrusting and assertive demographic - the church, the political elite or a “male, pale, and stale” hegemony - with a spurious claim to one prevailing story. But it could be that, if conventional wisdom privileges the reflective gaze of one identity over another, that this is as much a problem institutionalised by the mores and modes of communication as a brutal skirmish on the part of a self-aggrandising and duplicitous elite.

If the introduction of a technological revolution is capable of transforming metaphysical categories like time and self, what potential might lie in the digital revolution? Prognostications - or in the jargon “futurism” - in the face of questions like this are usually shown to be wrong. But why let that get in the way of some sketchy speculation? Transcendence One of the things that the changes in perceptions of time and identity have in common is a broader and characteristically modern shift towards “objectivity”.

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A new rhetoric: Essays on using the internet to communicate by Mr R E Stewart

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