By J. Dickenson
Australian ladies in advertisements within the 20th Century captures the tales of girls operating within the international ads undefined, exploring the $64000 contributions ladies made to the and the function of the in shaping the 'modern' woman.
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Extra resources for Australian Women in Advertising in the Twentieth Century
She was the first and only woman analyst appointed by the Commonwealth Government, and her arrival at the Customs House, Melbourne, caused considerable consternation among the men in the laboratory. Now she is in Sydney ... 11 Indeed, like many young women of her time, she was an inveterate joiner. 14 In February 1926 Kelly was one of the five speakers at the Club’s monthly dinner, held at the Rivoli Tearooms. 15 After working for some years in the Federal Analyst’s Department, she was now engaged in industrial chemistry in a large factory, where her research work included waterproofing cardboard so that it could replace tin plates, as there was a shortage of tin.
57 Taylor’s story highlights the intricate links between feminist politics and consumer culture in the first decades of the twentieth century. She and her team acted as intermediaries between advertisers and a new type of woman, the arbiters of taste for educated middle-class women, doing the legwork for them to seek out the best new products at the best prices. Taylor applied intelligence and taste to consumption. In the process, she helped the market in its task of creating women as a market category but she used the market, too, to promote and support her feminist activities.
Taylor supported this broad principle. 0008 Australian Women in Advertising in the Twentieth Century from Australia House’ was, she argued, ‘responsible for the delusion that only domestics were wanted in the Commonwealth’. 23 Taylor then travelled around England and Wales in ‘a Ford lorry’ with her friend from the Lyceum Club, Kathleen Syme. Taylor’s activism found expression in her journal, which became an exemplar of inter-war feminists’ inclination to use advertising and consumer culture to advance their political culture.
Australian Women in Advertising in the Twentieth Century by J. Dickenson