By Paul Hoang
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Continued growth through its franchise expansion strategy means that McDonald’s continues to have a greater global presence, thus helping to raise its sales revenues. Any other relevant reason that is explained in the context of McDonald’s. Award 1–2 marks for a vague answer that lacks depth/detail. There might only be consideration of one possible reason. Award 3–4 marks if two plausible reasons are explained, although the answer might lack depth at the lower end. There is little, if any, application or use of relevant examples.
The answer might appear in a list-like format. Award 3–4 marks if the answer lacks coherence or is unbalanced. Relevant examples might be missing. Award 5–6 marks if there is good discussion of both the arguments for and against Ashmount Primary School using a subcontractor. Appropriate terminology has been used with some reference to the case study. No evaluation has been attempted. Award 7–8 marks if there is a thorough discussion of the arguments for and against outsourcing, written in the context of Ashmount Primary School.
Rival businesses, such as Pizza Box and Pizza Express, also use franchising as a method of growth; so Pizza Hut will need to pursue other growth strategies to maintain its status as the leading chain of pizza restaurants. Award 1–2 marks for a generalized answer that is descriptive or lacks substance. There is some understanding shown. Award 3–4 marks if there is an examination of potential problems of franchising, but the answer might lack detail and/or application to Pizza Hut. Award 5–6 marks if there is a thorough examination of the potential problems of franchising (as a method of growth) for Pizza Hut.
Business Management Answer Book by Paul Hoang