New PDF release: Content Strategy for the Web

By Kristina Halvorson

ISBN-10: 0321808304

ISBN-13: 9780321808301

FROM consistent drawback TO SUSTAINABLE SUCCESS

greater content material skill greater enterprise. Your content material is a large number: the web site redesigns didn’t support, and the hot CMS simply made issues worse. Or, might be your content material is filled with strength: you recognize new profit and cost-savings possibilities exist, yet you’re uncertain the place to begin. how are you going to notice the price of content material whereas making plans for its long term success?

For firms world wide, content material technique for the net is the go-to content material approach instruction manual. learn it to:

  • Understand content material technique and its company worth
  • Discover the tactics and folks at the back of a profitable content material procedure
  • Make smarter, a possibility judgements approximately what content material to create and the way
  • Find out how one can construct a enterprise case for content material strategy

With all-new chapters, up-to-date fabric, case reviews, and extra, the second one version of content material procedure for the net is an important consultant for a person who works with content material.

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Extra resources for Content Strategy for the Web

Sample text

L When does content strategy start? How? m l l l Who does it? Where can we find these people? Who should they report to? Should we use outside firms to do the work? What are the roles and responsibilities people need to assume during the content strategy process? We have a website/mobile/CMS project looming (or already underway). Where exactly does content strategy fit in? And, the question you’ll hear the most will likely be the one that keeps you awake at night: l Why should we invest in content strategy?

And sometimes, it may be an enterprise-wide effort that’s directly tied to high-level business strategies. In either case, content strategy helps us find ways to better understand all aspects of our content, which means we can make smarter, more informed decisions about how we’re going to select and execute our tactics. WhAT isn’T conTenT sTrATegy? When some people talk about their “content strategy,” they’re actually talking about what they plan to deliver online, and where. In this context, a content strategy may be described as: l A series of educational articles l A full-service, online knowledge base l An employee blog post series l A new tablet subscription service l Social media accounts reaLit y / soLution These things, when combined, do not make up a strategy.

Terrific. Onward.

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Content Strategy for the Web by Kristina Halvorson


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