By Kalle Lasn
America is not any longer a rustic yet a multimillion-dollar model, says Kalle Lasn and his fellow "culture jammers". The founding father of Adbusters journal, Lasn goals to prevent the branding of the USA by way of altering the best way info flows; the best way associations wield energy; the best way tv stations are run; and how the nutrition, style, vehicle, activities, tune, and tradition industries set agendas. With a brave and compelling voice, Lasn deconstructs the advertisements tradition and our fixation on icons and model names. And he exhibits the right way to arrange resistance opposed to the facility belief that manages the manufacturers by means of "uncooling" purchaser goods, by way of "dermarketing" models and celebrities, and by way of breaking the "media trance" of our TV-addicted age.
A strong manifesto by way of a number one media activist, Culture Jam lays the rules for the main major social circulation of the early twenty-first century -- a circulation which may swap the area and how we predict and live.
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Extra info for Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must
I rarely speak to strangers anymore. TV programming is inundated by sex and violence because the networks have determined they are an efficient way to produce audi ences. The commercial media are to the mental environment what fac tories are to the physical environment. A factory dumps pollutants into the water or air because that's the most efficient way to produce plastic or wood pulp or steel. A TV or radio station "pollutes" the cultural envi ronment because that's the most efficient way to produce audiences.
Consequently, the hills were scarred with clear-cuts, and salmon runs were contaminated and dying. There had been mass demonstrations and civil disobedience to stop this liquidation of the Earth's richest temperate rain forests. So a group of us—including myself, wilderness cinematographer Bill Schmalz and half a dozen other environmental activists—came up with our own campaign. "Mystical Forests" tried to tell the other side of the story: The industry was logging at an unsustainable rate and the future of forestry in our province was in jeopardy.
Hundreds of British Columbians phoned the CBC's head office demanding to know why environmentalists couldn't buy airtime whereas the forest industry could. A few weeks later, unexpectedly, the CBC had a change of heart. They never did air our spot, but they pulled the "Forests Forever" cam paign—a major loss of face for the industry and a big boost for the environmentalists. Many British Columbians—some for the first time—started having doubts about what was really happening in their forests, and, more to the point, started seriously questioning what was being sold on TV as truth.
Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must by Kalle Lasn