Read e-book online Design: A Very Short Introduction (Very Short Introductions) PDF

By John Heskett

ISBN-10: 0192854461

ISBN-13: 9780192854469

John Heskett desires to rework the best way we expect approximately layout via displaying how imperative it truly is to our day-by-day lives, from the spoon we use to devour our breakfast cereal, and the automobile we force to paintings in, to the clinical apparatus used to avoid wasting lives. layout combines "need" and "desire" within the type of a realistic item which may additionally replicate the user's identification and aspirations via its shape and ornament. This concise advisor to modern layout is going past sort and style to examine how various cultures and contributors customize items. Heskett additionally finds how basic items, akin to a toothpick, could have their layout transformed to fit the explicit cultural habit in numerous nations. There also are interesting insights into how significant businesses corresponding to Nokia, Ford, and Sony procedure layout. eventually, Heskett supplies us a thrilling imaginative and prescient of what layout can supply us sooner or later, exhibiting particularly the way it can humanize new technology.


`Review from prior version 'Erudite and well-researched...should be crucial analyzing for college kids, educationalists, working towards designers, industrialists and government.'' Terence Conran

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Extra resources for Design: A Very Short Introduction (Very Short Introductions)

Sample text

These can be undermined or even reversed in the processes of use by people’s infinite capacity pragmatically to adapt objects to purposes other than those originally intended. ) A chair can be intended as a seat, but may also be used to stack papers or books, to hang clothes, to keep a door open, to stand on and change a light bulb. VCRs were originally intended by their manufacturers for playing prerecorded tapes, but were soon adapted by users for time-shifting television programmes, recording them on a blank tape so they could be watched at a time convenient to the viewer, rather than the broadcasting company.

Form and ergonomics: Aeron chair by Don Chadwick and Bill Stumpf for Herman Miller. the Illinois Institute of Technology in Chicago. With the aid of computers, problems are decomposed into their constituent elements that can be analysed in detail and reconfigured in new creative syntheses. In work for companies such as Steelcase, the world’s largest manufacturer of contract office furniture, structured planning has been used to generate new insights and proposals for development in large, complex markets.

This essentially and accurately describes what it is not, rather than what it is, since its main characteristic is an eclectic plethora of frequently arbitrary forms bearing no relation to utility. Much of this is justified by the concept of product semantics, drawing heavily on linguistic theory of signs and meanings. In other words, the meaning of a design is asserted to be more important than any practical purpose, although, since meaning bears little relation to any values, other than the personal inclinations of designers, confusion can ensue.

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Design: A Very Short Introduction (Very Short Introductions) by John Heskett

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