By Robert L. Torre;Mary Anne Bendixen
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Schlegel ErnestW. Schldcher Carl F. 5chwdde Joseph A. Snook James R SloUdt Helene L. Master ChairlDAn o f the Board November 30 (Personalized) J. Pctu Muhtenberg. O. ~ Thank you for your support I ...... H. S<"- P11ul Q. &rthlow Donald T. Beaumont Frft:l G. Bolman W. Sturgis Corben Fredmc Cox JamaRkk Ul OaYid G. AosR Thun Ric:hardl. Weid/Nin Jema Woodward Hon. ~~x President of the Kedic:al Staff Helene L. Master Chairman of the Boa rd "Teamwork" program: Letter to board members "Teamwork" program: Letter to members of medical staff 41 4.
Ruffcr Sinc:erely, Aa a vital member of The Resding Hospital family, you Witaess firstband the importance of team effort in providina tbe fineat health care poaaible to thia co~~~r~unity. You are part of thia effort in the Emergency Care Unit where a well-organized team vorka to aave the life of an ac:cident victim.. You contribute to it in the Operating Roo• u procedurea like coronary artery bypaaa, lena iJaplaatationa, acd hip replac:ementa help an increaaing number of people to iaprove their quality of life.
Read the Ietter out loud to see how it sounds. • Be diligent in seeing that the Iist is complete and accurate: correct names, salutations, addresses, and telephone numbers (for future phonathons and personal solicitation). • Provide for segmenting the mailing and using variables for each appeal. • Attempt to upgrade all contributions on an annual basis. • Invest more in better donors; personaUze these appeals. • Give special attention to the first renewal direct mail package sent to a donor and to the final appeal mailing in a direct mail campaign.
Direct Mail Fund Raising: Letters That Work by Robert L. Torre;Mary Anne Bendixen