Global Latinas: Latin America’s emerging multinationals - download pdf or read online

By L. Casanova

ISBN-10: 0230235026

ISBN-13: 9780230235021

ISBN-10: 1349305464

ISBN-13: 9781349305469

Overseas Direct funding from rising economies reached $130 billion in 2005, the top point ever recorded. The variety of multinationals from rising economies within the international Fortune 500 has elevated from 19 in 1990 to forty seven in 2005, with approximately ten of them coming from Latin the United States. This ebook specializes in figuring out this new phenomenon.

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Beneficiaries of inherited wealth or meritocrats, all seven of the leaders presented here have honed their management skills during times of tumult, ranging from internal economic crises of one kind or another to the sudden appearance of tough foreign competition after years of protection. Some, like Botelho, have held their nerve as they steered their ship through stormy seas; while others, like Slim, actually used moments of crisis to spot opportunities. Above all, they are bold visionaries. José Sérgio Gabrielli of the Brazilian oil and gas giant, Petrobras, for instance, has planted the idea that his country will one day become the ‘Saudi-Arabia of biofuels’ – green fuel, built on sugarcane-based ethanol production.

In a ‘do or die’ situation, they had to restructure, upgrade, acquire know-how and expand internationally. Indeed, as Andrea Goldstein has argued (2007),37 those Latin American firms that succeeded were the ones that responded structurally to liberalization in order to develop competitive advantages. Other macro factors served as a catalyst for Latin American firms to expand internationally. Starting in 1994, a thrust toward ‘open regionalism’ through trade treaties – notably NAFTA – opened up the US, Canada and other foreign markets to Mexican goods and services, as well as foreign imports.

5. Business model innovation. Business strategists used to assume that innovation was largely related to products. While this remains important, there is a growing appreciation of the advantages companies can gain from innovations in their business model. In 2006, Professor Gary Hamel discussed the value of such innovation in an article in the Harvard Business Review. He said, ‘Innovation in management principles and processes can create longlasting advantage and produce dramatic shifts in competitive position.

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Global Latinas: Latin America’s emerging multinationals by L. Casanova


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