Download e-book for iPad: Your Google Game Plan for Success: Increasing Your Web by Joe Teixeira

By Joe Teixeira

ISBN-10: 0470641649

ISBN-13: 9780470641644

Get the main out of Google's trifecta of instruments and optimize your net presence!
Savvy dealers are constantly trying to find new how one can allure and maintain on-line clients. Google’s array of on-line instruments plus the thoughts and suggestions during this specialist advisor assist you unencumber the secret of doing enterprise within the electronic age.
Learn the fundamentals of Google AdWords, Analytics, and site Optimizer—and then become aware of tips on how to use this robust trifecta jointly that can assist you tune, extract, and study information and make worthwhile alterations. themes comprise cost-per-click ads, conversion monitoring, the way to follow what you’re studying, and lots more and plenty more.
* Brings you in control on Google AdWords, Analytics, and web site Optimizer
* exhibits the right way to use each one instrument individually—and then jointly as a strong trio to trace, study, and optimize your net presence
* issues comprise the fundamentals of CPC (cost in step with click on) and the way to exploit Google's advert Planner, the AdWords Editor, and conversion tracking
* Covers how you can set up monitoring code on your website, what experiences can be found and the way to exploit them, checking out, making use of what you study, and masses more
Start expanding ROI, on-line revenues, and site site visitors caliber with Google instruments and the insights and strategies during this professional consultant.

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Additional info for Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer

Example text

N Change history: Everything you do in AdWords is recorded and stored in the My Change History section. This information can be retrieved as far back as January 1, 2006. Chapter 5 goes deep into the My Change History tool. 8/12/2010 1:01:52 PM Chapter 2 n Welcome to Google AdWords! n Conversions: AdWords advertisers can add a piece of JavaScript code to their most important (conversion) pages. This code is available from within the Conversion Tracking section. It’s accessible via this sub-section, and I’ll also cover it in depth in Chapter 6.

If you wish to increase or decrease a daily budget, or to pause, enable, or delete a campaign, you can do so from within this tab. All the functions and features that we just covered are available in this sub-tab. Each column heading, including those of the columns that you add in with the Columns feature, is sortable, which will help your analysis efforts greatly. indd 39 8/12/2010 1:01:54 PM 40 Part II n Google AdWords the name of any campaign here as well — mouse over any campaign name to see a small pencil image appear, and click on that to edit a campaign’s name.

Take Figure 1-2, for example, which is eHarmony’s homepage. ” message at the top right, and then the word “FREE” followed by “to Review Your Matches” on the left-hand side (eHarmony also mentions this toward the bottom of the page). So not only is eHarmony trying to give you an inside look at how its system works, but it also presents an advantage to joining — the ability to review your matches for free. This is the kind of thing your website needs to do in order to attract visitors at a deeper level.

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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer by Joe Teixeira


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